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MYTH: Electronic cigarettes make nicotine readily available to non-smokers.
FACT: Electronic cigarettes are marketed to current smokers, not non-smokers.
Nicotine is widely available in over-the-counter products including tobacco cigarettes and smoking cessation gums and lozenges, and there is no evidence that these products or electronic cigarettes increase the consumption of nicotine by those who do not wish to smoke. In a recent industry study that included a random sample of US electronic cigarette customers, 96% were smokers purchasing the product for personal use, and 4% purchased the product for a friend or relative who smoked.
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