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MYTH:  Electronic cigarettes are being sold to kids.
FACT:  Electronic cigarettes are intended for committed smokers of the legal age to smoke.

The industry advocates proper labeling, encourages retailers to check identification of customers and notes that electronic cigarette companies in good standing validate age prior to transacting online purchases. In a recent industry study that included a random sample of US electronic cigarette customers, the average respondent’s age was 44 years old. Further, with an average product price of about $100, it can hardly be called kid-friendly.

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